Are you thinking about adding your business logo to your packing tape? But confused as to whether the additional cost will be worth it?
Branded packaging tape can seem like an additional cost. The main reason why most are hesitant to use branded tape is that standard tape already does the work and costs less.
But packing tape with your business logo can lead to higher brand awareness as it comes off as unique. It’s almost like a small and moving billboard that advertises and protects the package simultaneously.
Standard Packing Tape vs. Branded Packing Tape
You might prefer traditional packaging tape because it is both functional and practical. If you’re not looking to increase your costs on the packaging, there’s nothing wrong with that.
However, applying it is only appropriate when all the tape is required to do is safeguard your merchandise. The cost of regular packaging tape is low, and you can immediately replenish your supply in a matter of hours and save money by purchasing in bulk.
However, hardly anything about it will set your product packaging apart from the competition. First impressions are more important than most people realize. With a simple, no-frills packing tape, your packaging is no different from any other box.
Branded packaging tape with your logo and motto is an excellent method to personalize customer deliveries and market your business right away. It serves as a dynamic advert to anybody who comes into contact with your goods.
One significant advantage is the security it provides for your company’s reputation. Because the printing pattern is only available to you, it won’t be visible on a rival’s crate. Therefore thieves won’t be able to loot from your packages while revealing their tampering. It also ensures that your merchandise stands out without requiring you to spend a fortune on unique containers and packaging.
5 Reasons to Put Your Logo on Your Packing Tape
Here are the five reasons you need to know why you should put your logo on your packing tape.
Reason # 1 Brandability
Today, branding is an essential aspect of how firms sell themselves. Your branding should always be the first thing a shopper notices when they open a shipment from you. Printing customized tape with your logo is a simple and inexpensive way to accomplish this.
Incorporating custom printed tape with your logo on all packaging ensures that your branding is always visible. Brand awareness begins when the carton leaves your factory and continues until it reaches the buyer. This results in enhanced positive publicity.
Furthermore, with the rise of online buying and delivery, using tape with your logo will help your company stand out from the rest of the crowd.
Reason # 2 Makes an Impression on Customers
One of the most apparent advantages of getting your logo on packing tape is that it allows you to be distinctive. The more the number of consumers discover your logo and brand design, the much more sales you will have.
Customers are more inclined to revisit your establishment if the brand leaves a favorable impression. It also appears more polished and shows that you have a keen eye for detail and are concerned about the image of your company.
Reason # 3 Cost-effective Marketing
Companies often avoid custom packaging due to pricing, purchase minimums, and the vast array of available packaging options that causes choice overload. Fortunately, digital printing has improved matters to a large extent.
Digital printing lowers the cost of manufacturing unique packaging because it does not require the use of pricy printing plates. Because of the drastic drop in time and labor, custom packaging does not need to be acquired in unrealistically huge volumes.
As it so happens, custom tapes with your logo work as a cost-effective solution to your marketing needs. Marketing is an important asset in online businesses that shouldn’t be underestimated and can lead to a higher number of sales.
Reason # 4 Protects from Identity Theft
Every company that distributes packages must use carton sealing tape. However, just as kraft cartons make all packages seem similar, choosing standard packing tape has the same effect.
Almost all kinds of tape reveal if it’s been tampered with, but if thieves are cunning, they are likely to carry standard packaging tapes to hide their work. Then you wouldn’t have any way of knowing in which part of the shipping process the package was tampered with.
Packing Tape with your logo helps tackle this problem by being exclusive and unique. Since only your company has access to your custom printed tape, no one else can interfere with your package and subsequently replace the tape discreetly.
Reason # 5 Merchandise Stand Out
Businesses employ various strategies to distinguish their offerings from those of their rivals. A straightforward method to accomplish this is to highlight your packaging. Using colorful boxes or having anything printed on your cartons might be too pricey for you if you’re a small business operating on minimal margins.
Using personalized tape is an inexpensive and efficient way to boost your packaging. Investing in excellent tapes is less expensive than investing in colorful packages. It is ideal for your business and the environment to save money and resources. You can incorporate different methods to build your business.
Wrapping It Up
A few years ago, just selling your goods online was a great way to boost sales for any small business or to set you apart. But now, almost everyone is online, so you need a new ace up your sleeve and that can be branded packing tape with your logo on it. This will make it stand out from the packages from your competitors and other established business.
That’s all we had to say regarding putting your logo on packing tape.