Since SEO is a fast-moving field, what worked a few weeks ago may or may not work now. As an SEO practitioner, you must be informed of the latest trends and developing technology to keep up with the industry’s ever-changing needs. Learn more about search engine optimization and keep an eye on new SEO technologies and how they influence your work as an SEO specialist, and begin using them as soon as feasible. The following are some examples of technology improvements in SEO:
Natural Language Generation (NLG) for short-form content
SEOs may now create relevant phrases and sentences utilizing Natural Language Generation, just like they would in a natural language. As a content developer, this allows you to concentrate solely on polishing and improving the material. NLG technology has a wide range of applications. You can produce landing page hero text, Facebook primary text, meta descriptions, blog introductions, listicles, email subject lines and more with a tool like Copy.ai.
Term Frequency times Inverse Document Frequency (TF*IDF)
This metric compares how you employ a phrase on a given page to how it compares to a group of pages for the same keyword. You must first develop a piece of content that targets a specific keyword before using TF*IDF. Plug the content into a TF*IDF tool after that’s done. Text Tools, SEO PowerSuite, and Surfer SEO are some recommended solutions. TF*IDF tools normally propose some phrases you can add or remove from your pages based on technology and some facts about your keyword.
Automated on-page content optimization
Things like figuring out precise headings and subheadings, finding missing points in pages, establishing a better framework for the piece, and so on, require a lot of time when generating a long-form piece of content. You can utilize SEO technologies like Frase AI and Content Harmony instead of spending hours creating content briefs and researching the material you want to include in your article. All you need is your keyword to get started. Once you’ve entered it into the app, it will analyze the SERPs for you using various data points. After that, you may start creating your content briefs.
Non-text content factors
SEO tools for non-text content aspects might help you build a better user experience on your website pages.
The following are some of the tools:
- Canva: Canva allows you to create non-stock photos of great quality for your pages.
- Venngage: This tool allows you to make infographics that grab people’s attention.
- Invideo: With a variety of ready-made templates, Invideo will help you produce and edit videos online very fast.
GPT-3 for automated content creation
The Generative Pre-trained Transformer No. 3 (GPT-3) continues to be a widely-discussed topic in the SEO world. GPT-3 API is unique in that it has been trained on a vast number of datasets to resemble how humans write. The Common Crawl dataset, pertinent historical publications, Wikipedia, and so on are all examples of this. When you offer the GPT-3 API a writing prompt, it uses information gathered from the Internet to try to forecast what will happen next.
As we look to the future of the SEO sector, new technological advancements will undoubtedly play a key part. If you’re an SEO professional who wants to stay on top of the industry, keep an eye out for these upcoming technologies and start incorporating them into your business.