The real estate business is tricky, and there are a lot of aspects that you as a real estate agent have to manage by yourself, including building relationships and nurturing them. However, it often gets difficult for many realtors who experience no growth after a specific time because they cannot onboard more clients or sell a listing.
Advertising and digital marketing are great ways to boost any business and gain some traction. If you do it well, you can gain many more clients, establish your brand in the market and sell listings much quicker. For instance, direct mail marketing is one of the best ways to promote your business. Contact a reliable agency, and they will help you print customizable postcards relevant to your industry. Companies like Wise Pelican provide these services in the United States at competitive prices.
If you plan to do a mailer campaign yourself, you will spend thirty to forty percent more. Therefore, hiring a direct mail advertising agency to carry out the mailer campaign for you is better.
Many people are not aware of the services such agencies provide. So, here are some of the services you can expect when hiring a direct mailing agency.
Customizable postcard templates
A skilled agency will give you the freedom to edit your postcard according to your specific requirements. They will enable you to make changes to the set templates as per your brand colors and fonts, and you will also be able to change the content.
Many direct mail marketing agencies enable users to make such changes online through their portal. This way, you will not have to compromise between ease of use and sophistication in design.
Campaign tracking features
There is no point in conducting a mailer campaign if you cannot monitor it. The agencies often have proprietary systems that allow you to track the postcards easily. You will be notified every step of the way and when the postcards have been delivered.
If you have employees in your real estate agency, you can get separate login credentials for them to access the progress of the campaign.
Provide mailing lists builder
A good agency will provide a mailing list builder wherein you can select an area where you want to mail the postcards. Besides choosing a specific zone, you would also have the option to customize the area through a selection polygon.
Moreover, many platforms even let the users upload their mailing lists along with ‘do not mail’ addresses.
During the campaign, if it is found that the person you wanted to send the postcard has changed addresses, then the agency will automatically update their new address in your list. This will be done in accordance with the USPS National Change of Address database.
The best agencies offer uniform rates on their postcards. Since their rates are so competitive, they can provide the same rate even if the quantity of your postcards is less. Agencies like Wise Pelican will offer you competitive pricing for your campaign even if you wish to send only fifty postcards.
So, if you feel stuck as a real estate agent and want to get the word out about your company or a particular listing, then using direct mail marketing is a viable option.