This is a world where without a robust digital presence it is impossible to run a business because people are becoming highly agile and fragmented. The minds are reactive because it keeps on switching over from one thing to another. At a moment it is on the Facebook, from there it goes to Twitter, then YouTube, WhatsApp. In fact, it is running endlessly. Therefore, it is imperative that you have to have a stunning website.
Hence, it is important that you hire an agile Zend framework development team to create a functionally and aesthetically perfect website that can boost your presence in the digital ecosystem. Zend framework has a multitude of features that help developers in making highly functional enterprise web applications. Let’s look at the factors that you need to consider before commencing your web designing process.
Strategic planning:
The strategy is the first and foremost important aspect of the whole process because without strategy or planning nothing will bring meaningful results. So, make sure that you organize your marketing team, ask them to collect the market data and analyze the data accurately. That must include qualitative and quantitative analysis. After analyzing the data, now, you should be ready with your strategy in terms of your objectives.
Once you prepare the strategy, now you should move towards the tactical aspect that means you have to find the competent Zend framework development services that can execute your plan rightly. But how are you going to find the best service provider? Let’s look at some of the important aspects of the selection process.
Finding the competent service provider:
There could be thousands of marketing ideas but competency can be defined in simple terms however, you need to be objective in your approach so that you can locate the most expert organization for the job.
The first thing that you need to do is to look for a company that is reputed. You can ask your friends and people in your business community to provide you the names of a few better agencies that they already know.
After finding such companies, now, you should verify their experience that means you should be looking at their work samples, reading customer reviews and checking their client roster. By looking at all these aspects, you will ensure that you are going to hand over the job to the right people.
You must also care to ask them about the development process, the project management system and other aspects like product testing and deployment too. Note the company should approach the whole development process structurally that means there should be a project manager, front-end and back-end developers along with the testing team. Never forget to ask about the maintenance and support system because this is one of the major components of development projects.
Development process:
The below are a few important features that your site must have in order to perform better on the highly agile digital ecosystem. Let’s have a quick look at those features.
Visual aesthetics and great user interface: If you want to give a better digital journey to your visitors, then you must have a beautifully designed site that has great functional features. Your consumers should not find it confusing hence, make sure that discuss the UI/UX design part with a development company to ensure that everything is just deigned to perfection.
Mobile responsive: Smart devices are widely used by people from all the walks of life. More than 50% of user’s access internet on cell phones and 40% of e-commerce transactions are taking place on the cell phone that means if you do not have a site that opens in mobile phones, then you are out of the race. In addition, Google and other search engines are not going to love you either.
Page speed: Google wants your site to be ultra fast because they have just discovered that users hate the sites that take too long to load therefore, they have come up with command line tool know as chrome Lighthouse to fix all speed related issues. Therefore, it is imperative that you make your page fast.
Marketing: Make sure that the Zend framework web services that you choose must offer you digital marketing services too. Apparently, without an insightful marketing strategy, you cannot succeed in this ecosystem that is highly competitive. The strategy should include SEO, SMO and PPC. At this juncture, you need to involve your marketing team so that they can give valuable sights that can be used by the agency to create a better strategy.
Ultimately, to succeed in this digital ecosystem, you need to rethink your strategy. So, make sure that you approach the whole issue mindfully so that you can beat the competition. In fact, only a competent and expert service provider can offer you the best service at a reasonable cost therefore, make educated and informed decision.
