5 social media marketing hacks to increase engagement

It is never enough to have a presence on social media platforms as it is essential to engage with your target audience. With ever-rising competition and consumers who demand more, connecting with your customer base takes more than the basics. Here, we look at five social media marketing hacks to increase engagement.

1. Use Hashtags

Hashtags have taken over social media platforms as they are one of the most powerful elements of connection with your target audience. Smart use of hashtags will make you appear in the feed of more social media users, as the new norm is keeping up with hashtag trends. Whether you are thinking about Instagram marketing, Facebook marketing, TikTok marketing, or Twitter marketing, embracing hashtags will get you ahead of the crowd.

While striving to increase user engagement using hashtags, avoid having too many hashtags on a single post and stick to relevant picks that resonate with your overall goal.

2. Create more visual content

Humans are visual creators, and to have the maximum impact on your audience, make it a priority to create more visual content. Videos and images like memes and GIFs will make your content more entertaining while also increasing viewer response. Take advantage of the many ways that social media platforms are increasingly making it easier to create and share visual content to give your audience something unique and captivating.

3. Encourage reviews

Whether you are an exclusive online store, local business, or a professional offering specialized service, you need quality reviews. This is a foolproof way to guarantee fantastic online customer service, as there is a direct relationship between positive reviews and building potential client trust. More reviews on your platform will arouse the curiosity of first-time viewers, leading them to make inquiries that eventually lead to purchases.

4. Ride on the latest trends

The value of your content is the core of your social media marketing campaigns. You can only win after refining your content marketing practices and complimenting them by staying in touch with the latest trends. Among the factors you need to consider are:

  • What are the hottest topics right now?
  • How are leading brands creating their text content, videos, and images?
  • Is there an event that everyone is fixated on right now?
  • Are there any online challenges everyone wants to be on?

Evaluating all these aspects will enable you to remain relevant while giving you unlimited resources you can use to your advantage.

5. Make your viewers happy

Marketing has evolved as consumers today are not after businesses that shove their products or services on their faces. Rather, they want a brand that addresses their needs while keeping them smiling.

When using social media channels, you need to focus on triggering the right emotions. The most efficient way to do this is by creating content with higher emotional value. Since happiness is the most engaging of the four primary emotions: fear, anger, happiness, and sadness, it needs to be the foundation of your content creation.


Boosting social media engagement is critical for your online success as it makes your efforts more valuable. Use these social media marketing hacks and watch your customer base grow and tremendously impact your business.

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