Google has only one goal: to show results with the best answers for the users. To ensure that Google continues to do so, the algorithm is updated more than a thousand times a year, and which are becoming stronger and smarter. And that has led to a mass disappearance of many websites. If you’ve seen your website’s ranks plummet, then that is probably because your website is triggering Google’s red flags. If unchecked, you will disappear from web searches, too.
If you’re wondering what puts you in Google’s bad books, then you’re in the right place. This blog will go over the details of what businesses should know about the latest algorithm updates and what they mean for you.
Is your Website at Risk? Here’s What to Do
Whenever Google rolls out a new algorithm, some websites do extremely well while others straight up disappear. Have you wondered why that happens?
The answer is: strategy.
Skip the old and outdated methods of improving your website’s visibility. Use the latest updates to customise your
Google’s updates are ever-changing, and with that, your website’s performance is also changing. To ensure that you’re not on the chopping block, you have to understand what is valuable in Google’s eyes. You should check Google algorithmic updates and what they mean for you as frequently as you can to continually see your website grow. Here’s a list of some of the most important ones to know:
Google’s Biggest Red Flags: What are they?
Spammy or Low-Quality Backlinks
Google has no patience for low-quality backlinks. Websites for Google show signs of manipulation. Low-quality links are used to unnaturally boost a website’s ranking and do not serve any other purpose. Such websites do not align with Google’s objective of “informational” content.
Overoptimised for Keywords
Many marketers started stuffing keywords to fool Google algorithms to rank better. Overoptimising content for keywords makes it sound irrelevant and does not offer any value. Google’s latest updates have started sifting through content to ignore manipulative content and not rank it well.
Low-Quality Content
Quality is exceptionally important for Google. Anything that you put up online should answer a question or add value to a discussion. The search engine values information. Not just any information, it has to be written with authority. It ranks content that follows EEAT (which stands for Experience, Expertise, Authoritativeness, and Trustworthiness) well.
Ignoring User Experience and SEO Issues
Google not only focuses on showing the best results for the users, but also focuses on delivering an experience. To do so, your website’s UX (user experience) and SEO need to be just right, which includes fast loading speeds, easier navigation, responsive design, mobile-friendliness, and persuasive content.
Is There a Fix: Future-Proofing Your Website’s Performance
Although Google updates make securing backlinks difficult, that’s not true.
With new updates, the algorithm has become smarter and stricter. But that also means that websites that are doing things right will see results.
If you’re wondering what exactly helps you secure a higher rank, then here’s what you should know about future-proofing your website and its performance:
High Quality = High Value
Always focus on quality content. Skip keyword stuffing and boosting your webpages with random backlinks. Google’s latest update has made quality and relevance very important. Instead of focusing on gaining multiple backlinks from many different websites, the focus should be on the quality of the websites linking back to you.
SEO should be on point
SEO is more than optimisation. It is about creating an entire digital experience for your customers. If you have a website, focus on improving your website’s performance for users. Think of optimising for lazy speed loads, image optimisation, enhancing mobile responsiveness and improving UI and UX.
Bonus: Keep up with SEO
SEO is ever-changing and you should keep up with it to stay ahead of the curve. Understanding how Google’s metrics change over time and how it affects your website will help you keep your rankings from plummeting with every change.
SEO and Backlinks: Perfect Link Building is the Answer
It is no secret that Google has been committed to tailoring its search results to answer the search intent of the audience. To achieve this, Google has been updating its algorithm to ensure readers find what they are looking for. All of this has led to the many changes so far, and this will continue on.
Perfect Link Building has all the qualities you’d look for in a link builder. The organisation is run by a team of ex-Googlers who are committed to building a strong backlink profile despite the changing landscape.
Although it seems like backlinks are losing importance, it is quite the opposite. As the algorithm continues to change, Google is focusing on quality. So, gone are the days where you could optimise your website to rank well without making thinking about the audience. Such blatant promotions and salesy content pieces will not rank. Google also penalises such websites.
Want to secure your website from being on Google’s hit list? Find a good service provider for link building campaign. Here’s why:
- You will hire experts from the industry who know exactly what to do for your business. A team of experts will help you strategise a plan that will deliver you results.
- A backlinking service provider allows you to sit back and reap the results by choosing high-performing websites that boost your visibility. Instead of focusing on quick-fixes for your website’s growth, such agencies rely on a network of high domain authority websites and reach out to them for backlinks.
These techniques acquire backlinks that remain high-functioning. - The agency will also conduct an in-depth keyword research. This will help them to carefully plan your campaign for mamxium outputs.
With a team of experts in every domain, the Perfect Link Building team’s backlinks are high-performance because they use over 50 performance checks internally to deliver nothing but quality.
Want to champion 2024’s Google Algorithmic Updates and upcoming updates? Get in touch with the Perfect Link Building team today.
